Procreate & Adobe Illustrator, 2024
drafts & mockups of previous designs!
drafts & mockups of previous designs!
drafts & mockups!
drafts & mockups!
I was approached by one of our design professors Noopur Agarwal, asking if my coworker Henry Fillmore and I would like to collaborate and design “swag” for the Art + Architecture department. While we have an official branding guide, Noopur encouraged us to stray away from it and come up with our own unique designs. While Henry took elements from the branding guide and redesigned it for a notebook, tote bag and pen, I created original illustrations inspired by a midcentury grocery theme. I had thought about how our department represented a supermarket where students could pick up “ingredients” or skills. I mostly took inspiration from ads involving cartoon characters and playful puns, and went through a few rounds of drafts in Procreate. Noopur, Henry, and I decided it would be best to feature characters similar to ads for children's groceries or food.
Please support Henry's work here: https://www.henryfillmore.com/