Webflow, Procreate, Figma, 2022
For a potential benefit program, I created Tagalong Ng Bay Area Artists to uplift Bay Area Filipinx-American artists since having a creative career is often looked down upon in Filipino culture. I created an original brand identity that would then be used in a convention event that invites local artists, friends, and families to interact and encourage their creative hobbies. Using Webflow, I created a website to advertise the event’s mission statement, donations, celebrity panels and programs ranging from creative workshops to jam out sessions with musicians. While most of the visual content comes from Pinterest images as placeholders, I wanted to incorporate my own illustrations for a family-friendly feel. At the end of the project, I also created an original sticker design in Procreate that would be handed out at the convention. The sticker design inspired the illustration elements that would go on the website to complement the overall theme of creativity and the arts.