Adobe Illustrator & Photoshop and Procreate, 2025
Jim Henson once said, “There's not a word yet for old friends who've just met.” Being one of my favorite quotes ever, I made this the foundation of OldFriends. This brand is all about embracing the child at heart in all of us, while reducing the stress and anxiety of “growing up.” Before the design process, some of the brand tones I brainstormed were “cozy, nostalgic, sentimental, and silly.” I wanted these puppets to feel like emotional support pals, equipped with the best anxiety-reducing tools: soft felt, weighted beads, a heat pad, and the cutest faces ever.
Establishing these key words helped the design process roll out smoothly since I was able to sketch ideas off of those. Rather than focusing solely on a logo, I sketched whatever came to mind like hearts, stitches to represent a nostalgic feel, organic shapes (which evolved into blobs with faces), and fun puppet characters — who are now the faces of the brand!
Establishing these key words helped the design process roll out smoothly since I was able to sketch ideas off of those. Rather than focusing solely on a logo, I sketched whatever came to mind like hearts, stitches to represent a nostalgic feel, organic shapes (which evolved into blobs with faces), and fun puppet characters — who are now the faces of the brand!
