Adobe Illustrator & Photoshop, 2025
Artisticks is a made-up creative tool, featuring sticks that can be transformed into a paint brush & pencil, drumsticks, and knitting needles — just by changing the caps. I wanted to create something for the creative go-getters who aren't afraid to dip their feet into a variety of artistic hobbies.
Before creating designs, I delved into some of the core parts of the brand including the unique selling point, target audience, brand tone words, and a mission statement. These components inspired the adventure tone of the brand, and thus the visual motif of arrows (which point to new horizons). Additionally, the motto "shape your story" inspired the visual motif of geometric shapes.
In addition to the main packaging for the sticks and caps, I created mock-ups for potential marketing and advertising applications.
